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Jacksonville Shipyards, Inc. & Maryland Shipbuilding & Drydock

Emerson Brantley was only 19 and had just graduated from Florida State University with his Bachelors in Communications (mcl), when he was hired by industrial giant Fruehauf Corporation’s Jacksonville Shipyards Subsidiary to create a marketing department. Fruehauf had earned over $820 million that year, and their shipyards contributed almost a quarter of this ($185 million).… Read More
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The Longest-Running Lead-Generating Infomercial Ever Made

What if your company doubled in size next month? Now, what if you repeated that every month… for the next three years? That’s pretty close to what happened at SDI from 1993-2000, when Emerson Brantley served as Vice President Corporate Marketing. Founded by real estate guru Ron LeGrand, Success Development International (SDI) created training courses… Read More
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Fruehauf Corporation: Fortune 100

Fruehauf Corporation was a sixty-two year old Fortune 100 company, founded in 1913 and best known for its trailers for over-the-road rigs. The company’s Shipyards Subsidiary, which included Jacksonville Shipyards, Inc. and Maryland Shipbuilding & Drydock in Baltimore, contributed $185M of the company’s $820M in revenues in 1976. Not surprising, because even at that time,… Read More
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Nationwide PR Campaign – 3000 Media Events

Massive PR coverage doesn’t come from simply sending out cleverly written press releases.  It takes a Strategic Vision and tremendous follow-through to come together successfully.  One of the most successful national programs Emerson developed for American Forests joined forces with the Office of the Adjutant General with the VFW, and the Administrator of Corporate and… Read More
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Shot Show Top Exhibitor Award

In less than a month, and with minimal budget, Emerson put together a 12 x 24 booth at the 2003 Shot Show (the world’s largest outdoor, fishing, hunting, hiking and law enforcement show). He arranged to have the replica Liberty Bell for attendees to ring, and the family of WW I hero Sergeant Alvin York… Read More
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American Forests – America’s Oldest Non-Profit

Founded in 1875, American Forests is the country’s oldest non-profit citizens’ conservation group. Their for-profit Historic Tree Nursery (HTN) gathers and preserves seeds of historic trees, then grows and sells the seedlings, providing revenue for the organization. Often this is done in partnership with major national companies and organizations such as NASA, Wal-Mart, The Baseball… Read More
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Shipyards & International Industrial Manufacturing

Emerson Brantley was only 19 and had just graduated from Florida State University with his Bachelors in Communications (mcl), when he was hired by industrial giant Fruehauf Corporation’s Jacksonville Shipyards Subsidiary to create a marketing department. Fruehauf had earned over $820 million that year, and their shipyards contributed almost a quarter of this ($185 million).… Read More
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Tree Stories – Telly Award Winning Public Television Series

Big Trees(Large file: 4.2 meg) Fantasy Trees(650 k) Tree Houses(1.24 meg) (These files will open in your desktop media player) Based on the Telly Award-Winning pilot episode “Silent Witnesses,” the 13-episode “TreeStories” series was completed early in 2002. WEB3Direct oversaw the airing of the shows, establishing distribution to 196 American Public Television (APT) stations across the… Read More
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Millionaire.com & Opulence Magazine

Millionaire.com & Opulence Magazine Begun by the founder of the Rudd Report, Millionaire magazine (and later, Opulence magazine) had already made some small attempts to expand their publishing into the online marketplace. When Web3Direct was contacted in 2001, the company had a simple, flat “brochure” type website that attracted little interest among the company’s upscale… Read More
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American Forests Partnership Programs

Initiated a partnership with Primedia Publishing, joint-venturing sales of historic trees through their 9-magazine History Division (America’s Civil War, World War II, etc.) and negotiated dozens of free full-page color ads in nationally-distributed publications. These created ongoing sales of historic seedling trees every month, and thousands of new customers in the database. Negotiated an agreement… Read More
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Bronz-Glow Coatings

From 1991-1993 Emerson Brantley served as Vice President Vice President Marketing & Sales For Bronz-Glow Coatings Corporation. In 2002 Bronz-Glow again contracted with him for consulting services, including website rewriting and search engine optimization, as well as trade show expertise for the industry’s largest show, the annual ASHRAE (American Society of Heating, Refrigeration and Engineering)… Read More
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ElectroLube Oil Refiner Manufacturer

Another division acquired by Fruehauf’s Jacksonville Shipyards was ElectroLube Devices, Inc. The company had developed an on-engine bypass oil filtration system that purified lube oil beyond manufacturers’ specifications. A shipyards is a dirty, gritty workplace, a terrible environment to run any engine. The huge Caterpillar diesel generators ran 24/7, their oil had to be changed… Read More
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Key Houston Industrial Manufacturer

Jacksonville Shipyards Key Houston Sandblasting Equipment Manufacturer In the mid 1970’s, dust from outdoor sandblasting was becoming recognized as an environmental problem nationwide. Fabricated steel always requires surface preparation before final use, but no company had yet come up with a feasible and affordable solution for in-the-field, jobsite sandblasting. Key Houston was the first company… Read More
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Quantum Intelligent Telemarketing

An international company located in Reading, England, Quantum Intelligent Telemarketing was a meteoric growth partner with some of the largest European telecomms. Looking for outside the box (and outside the continent) thinking, they turned to web3direct. We completely revised their marketing approach from a stodgy, image-based presentation to a customer-oriented, direct-marketing style. Creating winning concepts… Read More
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WorldwideAngels

Worldwide Angels Emerson Brantley served on the Board of Directors for Worldwide Angels from 2000-2004. The company offered a guaranteed funding program for businesses. Using Web3Direct’s extensive understanding of direct marketing and business funding, we helped the founder develop an entirely new approach to the financial services marketplace. We expanded the company’s contacts to thousands… Read More
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AdWatcher PPC Software

Adwatcher is a software tracking program (either local or online) to monitor the activities of all online advertising. This comprehensive program even tracks click-thru fraud, a growing problem with pay-per-click marketing (PPC).. Our multi-part project for AdWatcher included a “special confidential report” to sell their product to prospects “under the radar.” The result was “The… Read More
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