In less than a month, and with minimal budget, Emerson put together a 12 x 24 booth at the 2003 Shot Show (the world’s largest outdoor, fishing, hunting, hiking and law enforcement show). He arranged to have the replica Liberty Bell for attendees to ring, and the family of WW I hero Sergeant Alvin York onsite for photo opportunities with attendees. The film “Sergeant York” (with Gary Cooper) played continuously for attendees in one section of the booth as well.
The booth was a tremendous draw, and won the top award for the Most Patriotic Booth (in a mile-long show of million-dollar patriotic booths!) resulting in a significant amount of media coverage and new joint venture deals.
Buxton York and Andrew Jackson York, with the Most Patriotic
Booth award at the 2003 Shot Show. The booth, designed
by Emerson Brantley, beat out multi-million dollar booths
at the world’s largest outdoorsman show.
