So, what separates a Master Marketer from any other marketer, copywriter or business consultant? Hands-on experience from thousands of campaigns in every kind of industry, using every kind of media. There’s just no comparison with creating and tracking over 8600 direct marketing campaigns, more than most marketers or copywriters experience in their entire career!
Unlike most in marketing, Emerson Brantley has a unique understanding of the sales process: Emerson spent ten years in direct, face-to-face sales, sales management and sales training. The world’s largest Toyota Distributor, Southeast Toyota chose the Emerson Brantley video “walkaround” for sales training in 166 dealerships across five states, and Fortune 100 giant Fruehauf used his desktop sales film and Brantley’s other materials for twelve years;Emerson Brantley knows more about compelling copywriting and master marketing than most… but more important, he knows how to get direct sales results — how to get people to make buying decisions using guerrilla marketing strategies. No wonder Emerson Brantley is considered one of the Top 50 Direct Marketing Copywriters — based on his ability to get results.
Companies as diverse as seminar and training innovator SDI Wealth Institute and International Media Holdings; Fortune 100 industrial giant Fruehauf; transportation leader Emery Worldwide (receiving theirnational Special Recognition Award); Bronz-Glow international industrial coatings; and America’s oldest non-profit, American Forests; have all relied on the successful marketing strategies of Emerson Brantley and their results. He has also worked closely to develop national programs with the national office of Veterans of Foreign Wars, National Baseball Hall of Fame, Wright Brothers National Memorial at Kitty Hawk, and many others.
In addition to writing the national bestseller “Creating Success From The Inside Out”, Emerson Brantley wrote or co-authored “21 Secrets of Real Estate Millionaires;” “The Maxims of Marketing,” “Internet Profits Now;” “How It Gets Done;” and dozens of courses, manuals, sales pieces, manifesto-style special reports and guest feature articles. His most recent book, “Protect Your Assets: Core Asset Protection Strategies” Brantley co-authored with top forensic fraud expert Landen R. Blair.
Emerson Brantley received his Bachelor of Arts degree, magna cum laude, from Florida State University, and holds international professional listings in Who’s Who of Business Leaders Worldwide and Certified Marketing Executives. He has served on many civic, business and non-profit boards, and is Past President of Sales & Marketing Executives.
Our Other Team Members….
- Dave Montgomery, BA, Compelling Copywriting & Scripting
- Scott Johnston, Member Benefits, Joint Ventures
- D.C. Hawk, IT & Website Management
- Fred Pollnitz, Art Direction, Web Creation
- Ben Sanders, Database-Driven Enterprise Website
- C. Charlotte Pollnitz, Search Engine Optimization & Keywords
Dave Montgomery, BA, Compelling Copywriting & Scripting
Dave Montgomery is an award-winning copywriter with over 40 years of experience in a broad range of venues including national business to business publications, infomercials, and countless articles, profiles and editorials.Dave’s extensive agency background helps him combine strong direct response techniques with high brand image standards. He has numerous Telly, Golden Palm, and Addy Awards for print, radio, TV and outdoor ads for corporate giants such as CSX Transportation, AT&T, and Bank of America. Some of these include:
- Florida Regional AAF Governor’s Award for radio promotion• Telly, Golden Palm and Addy for CSX public relation video “CSX, Bound for Technology”
- Harvey Readership Award for Betz PaperChem
- Telly for various real estate development sales films
…and many more. Dave has worked closely with Emerson Brantley for over 15 years, creating hot copywriting for hundreds of successful campaigns for clients and companies
Scott R. Johnston, Membership & Benefits Joint Venture Marketing Programs
In a world of marketing gurus and quick-and-easy business experts, Scott Johnston combines disciplined financial modeling with strategic planning and operational execution, including calculation of ROI, break-even analyses, contribution margins, cash flow requirements and performance, and profitability analysis.
With over 26 years management experience building small and medium-sized companies, Mr. Johnston has conceived and executed dozens of online and offline marketing programs with dramatic results. He specializes in membership marketing programs and creating joint-venture relationships that synergize the strengths of larger partner companies. Using celebrity spokespeople such as “Superman”Christopher Reeve (now deceased), creating data-sharing and international representatives, Scott opens untapped markets for clients such as HealthExtras and AARP.
Scott insists on developing and following comprehensive financial models for telemarketing, direct mail, statement inserts, inbound up sells, and email marketing campaigns. This disciplined adherence to accounting methods consistently results in strategic use of marketing dollars for maximum sales and profitability. To supplement this, he personally tackles the negotiation of performance-based agreements with outbound telemarketing call centers, telemarketing consultants, and other key vendors.
Mr. Johnston is Managing Director of Potomac Falls Group, and has served Vice President of Sales & Marketing with HealthExtras, Inc; Chief Operating Officer for Coast to Coast Marketing, Inc.; Vice President of Business Development with Success Development International, Inc. and as President of Money Mailer of Wilmington DE. He is the Founder of the National Association for Profitable Entrepreneurs (NAPE), a national association dedicated to helping business owners become more profitable. He holds a BS in Business Administration with a concentration in Marketing from the University of Delaware.
D.C. Hawk, IT & Website Management
David Hawk has over 28 years of experience in Novell and Window’s NT/2000 Server Environments, and is a Certified Novell Administrator. He has created customized software systems for clients to track radio, television and direct mail projects, as well as a complete system to run an automated radio station! As head of IT, Dave is involved at every level of e-commerce development and programming.
In 2005, the U.S. Army saw fit to re-up Dave, and he spent over a year serving in Iraq, attached to an Iraqi unit in Baghdad. He has now returned safely and jumped right back into a complicated project for one of our clients, a customized CRM program that interfaced with several industries. We’re glad to have him back!
Fred Pollnitz, Art Direction, Website Creation
With 21 years expertise in graphics & ad layout, Fred has keen insight on clients’ needs and the fastest ways to deliver. Fred was hand-selected by Britain’s Office for National Statistics (ONS – similar to the U.S. Census Bureau) for their top design position. He turned their new and ambitious strategy to make centuries of data easily accessible via the Web into reality. After relocating to the U.S., he grew and managed one of the oldest online services in Florida.
He has up-to-date mastery of all major Graphics, Illustration and Publishing applications, including Photoshop, Illustrator, GoLive, InDesign, Quark, MacroMedia Freehand, Director and Flash, Dreamweaver, 3D Studio Max and many more. He received his degree in Advertising Design from the University of Maryland. Fred is adept in all areas of Apple Macintosh systems including system design, integration, purchase, set-up and networking; software installation and customization; system troubleshooting and maintenance; as well as data back-up and physical and data security. He is uniquely “cross-platform” trained in IBM (PC) systems as well.
Ben Sanders, Database-Driven Enterprise Websites That Get Results
Coming from sales and marketing, Ben understands balancing website usability, functionality and creativity. Ben is proficient in site design, and has a unique intuitive ability to merge functionality with the right look and feel for stunning, high performance, database-driven websites that get conversions and sales. When a Fortune 100 company needed to re-create their online presence last year, Ben was their first choice.
Ben has 14 years of webdesign, development, and internet marketing experience, excelling in complete site design, integrating to third party solutions, and redesigning existing sites. He has created content management solutions, classified ad sites, auction applications, online shopping carts, and vast intranets/extranets with reporting and ordering capabilities for clients.
With his laser-beam intuitive focus, Ben has more than once created an affordable site for modest-sized clients that rivals million-dollar proprietary enterprise site designs.
C. Charlotte Pollnitz, Search Engine Optimization & Keyword Placement
Born in South Africa and raised in London, Charlotte attended the University of Westminster, London, where she obtained a BA in Communication Studies, specializing in print journalism.
She worked as a freelance journalist for various British publications and community based projects, until 1990, when she visited the United States. She worked in San Diego and Virginia, eventually working on Capitol Hill as a press intern/media assistant for the Labor Committee, headed by Sen. Ted Kennedy.
In 1992 she met her husband Fred and they relocated back to London. For several years she owned a café and art gallery. Following the successful sale of that business, she returned to media journalism, working on assignments on both sides of the Atlantic.
Relocated to the US in 2002, where she has applied her investigative writing skills and knowledge of web technologies as Web3Direct’s Search Engine Optimization Specialist.
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