There’s nothing quite so effective at conversions as a “free special report” (sometimes called an ebook, manifesto, etc.) used as a lead magnet. There really is a system to writing a report in such a way that the sales letter is woven in an almost invisible way throughout it, with increasing intensity. A free report must have some valuable information for the prospect, and lead them in a compelling way to contact you once they’ve read it. Here are a few examples of “Special Reports” written as sales collateral for clients. Download them and use them as examples for your own marketing.
Contact us for a copy of another popular free report, especially for marketers:“The Maxims of Marketing,”
- Read the Case History of this campaign plus SEC filings reporting 120,000 New Customers/year AFTER over a decade on the air!
- Watch the intro for the CFG infomercial, (the “Home Business Journal” with John and Greg Rice, the world’s smallest twins.
- Watch Landen R. Blair’s free training video here.
- Hear Founder Mark Kaplan’s Comments, “Emerson’s marketing strategies were invaluable!”
Often overlooked or considered merely functional, one of the first key steps for effective marketing is to codify all the aspects of a new program into a “manual,” especially one with a national vision. This allows prospective customers to see a completed, well-thought-out plan. It helps establish the language of the program and create customer expectations. And when done properly, will “train” the customer from their first contact, making it easier to keep them on your sales track. This one step establishes the potential for success more than anything else in the early stages, and helps to keep prospect/client interest high and product returns/cancellations low throughout the life of the program.
