Marketing and quantum growth do not happen in a vacuum… the elements that make it all possible are holistic in nature, affecting every part of a business enterprise. Anything a successful business does also has far-reaching social consequences, giving us options to improve our world as we grow. Good Marketing requires more than a quick fix or an ad “campaign.”
Your message is more at risk of getting lost in the clutter today than ever before. With millions of Internet, broadcast and satellite channels vying for attention… along with direct mail and media rates going through the roof… it’s a challenge just to be heard (even more so if you’re trying to establish a brand). Customers’ resistance to new messages is at an all-time high. The key is knowing how to reach them “under-the-radar.”
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