W. Emerson Brantley III, BA, MCL, CME
How much difference would it make in your business if you had a Master Marketer on your team? Drawing from an extensive 32-year career in marketing, sales and business-building expertise and over 8600 direct marketing campaigns, Emerson Brantley creates elegant yet powerful outside-the-box marketing strategies and compelling copywriting to create amazing results: $4.3 million webinar launch, conversions as high as 39% front-end and 68.5% back-end — from cold lists, and up to $1952 per lead (with a $49 entry point!) from his highly-profitable back-end marketing campaigns alone.
Emerson helps clients reach their true markets and achieve quantum growth through highly-targeted, compelling marketing messages that drive in more traffic, convert more prospects, and generate more dollars per customer.
These aren’t isolated examples. In 2011 for NeuroTraining expert John Assaraf (star of the movie “The Secret”), Emerson overwhelmed their servers with only five days to market a webinar. When the rescheduled webinar ran, 2200 attendees packed the lines (50% of those emailed), 1668 signed on for a free trial and of those, almost 15% bought the $997 program offered in the emails and messages Emerson created. (Hear John Assaraf’s Comments about “crashing the servers!”)
Other campaign scored as high as 17,859 webinar registrations, up to 5,442 attendees for a single event, and an automated webinar achieving an incredible$10.52 EPC (Earnings Per Click) and $2.41 per email sent. Testing alone for this massive campaign totaled 834,644 promotional messages with approximately 5,128,974 total impressions, more preliminary testing than any other known online campaign of this type. The program was recognized as a finalist for “Ultimate Marketer of the Year” nominations for 2012. (Download the playbook with all the campaign details here)
Part of what makes Emerson Brantley unique is that he spent 10 years in direct, face-to-face sales & sales management, and understands that “Marketing is about Relationships!” This forms the core foundation of his Embrace Your Market approach (www.EmbraceYourMarket.com), where your clients become partners in your success. Another element is his experience serving on multiple boards of directors in the US and UK, providing an unparalleled understanding of the interrelationship of powerful sales & marketing and exponential business growth. He provides his clients with both direct marketing expertise andstrategic business coaching, helping you achieve quantum growth. His results include 1495% annual growth; TWO Inc. 500 listings; successful merger, and three public offerings, including a €132,000,000 IPO.
Emerson Brantley is best-known as creator of the Longest-Running Profitable Lead-Generating Infomercial Of All Time — the “Cash Flow Generator” with the world’s smallest twins John and Greg Rice (listed in Guiness Book of World Records). Origninally conceived in 1993 for real estate guru Ron Legrand (Success Development International or SDI).
Emerson first wrote the core piece, the lead -generating “special report”, and first tested it using direct mail and groundbreaking Internet marketing (this was in 1993, almost a year before the World Wide Web!). Brantley then developed it into the profitable Cash Flow Generator infomercial SDI used to build their customer list to over 200,000. In 2003 Russ Whitney’s WIN acquired the Cash Flow Generator, using it virtually unchanged to generate 60,000 new registrants and $6.8 million in new revenue in the first five months alone and estimating a continuous 10,000 new customers a month from the Cash Flow Generator (RUSS.PK 8K SEC filing).
Other direct marketing campaigns created and managed by Emerson Brantley have generated conversion results as high as 41.55% – 67.8%; increased website traffic to 100,000+ visitors perday; explosive partner programs with over 3400 affiliates; 1792% increased opt-ins; 400% increases in catalog sales; and 298% customer database growth. Using direct response techniques, Brantley’s PR campaigns have had 90% industry media pick up and created up to 3000 media events in a single weekend.
What do all these facts and figures mean to you? When we work together, you are NOT a test case! You get the advantage of all of this experience and understanding to make your own marketing a brilliant success!
Meet Our Other Team Members…
- Dave Montgomery, BA, Copywriting & Scripting
- Scott Johnston, Member Benefits, Joint Ventures
- D.C. Hawk, IT & Web Design Management
- Fred Pollnitz, Art Direction, Web Design
- Ben Sanders, Database-Driven Enterprise Website Design
- C. Charlotte Pollnitz, Search Engine Optimization & Keywords