A BIG Mistake I see clients make is starting out their strategic planning asking “What, where, when and how?” These are all tactical questions! Without the right questions you can never develop a truly strong, enduring strategy to grow your business to its full potential.
When you ask the right questions… you will get the right answers!
The most important question of all is Why!
Asking “Why” is about a lot more than your passion,”bucket list” or exit strategy. “Why” digs down into the deeper reasons you do what you do and…
Your Why Gives You Your Vision!
Getting Crystal Clear on Your Why is the first step…and it’s the easiest! The next part is tougher, because it’s not about you…it takes a lot more thinking but is mission critical to your success.
Understanding Your Ideal Clients’ Whys Establishes Your Value!
Before you get your hackles up, it’s true when you’re centered, grounded and emotionally-balanced, your personal value isn’t dependent upon someone else’s opinion.
Marketing is different.
Your Unique Value is all about them. Remember WIIFM? “What’s In It For Me?” Do they perceive you as the solution they’re looking for…their best choice?
Ask yourself questions like…
Why should I believe you?
Why should I trust you?
Why should I think you’re any different?
Why are you their right choice?
Why should I care?
Why should I act now?
The more of their “Why” questions you can answer, the more likely they will respond, believe and trust you can deliver the results they need and want. Focus on their inner drivers… the reasons they make their decisions, and you’ll get more of the right people responding with “Tell me more!”
How well do you answer the all-important “Why” questions that drive your market’s decisions?
