The perceptions of your customers and prospects determines your business reality: success or failure.
Who do YOU want to influence their perception most? Your competitors? The angry, unhappy customer that just can’t be satisfied? The happy customer who occasionally thinks to mention your name, but doesn’t want to be “pushy?”
You are 100% responsible for your Message!
It is up to you to make sure your message is delivered consistently, in words your market understands, through channels they read and see, and in compelling ways that matter to them.
It must be congruent, with no disconnects between what you say and what you do. They’ve been overpromised and underdelivered their entire lives. Congruency tells them YOU are who they’ve been looking for all along!
Most of all it must be genuine. Your message should reflect how you really think, act and feel about your relationships with your Ideal Clients. Forget clever words, phrases or jingles. It is everything about you, the real you: your authentic voice, your character, your integrity, your commitment to them.
Your Brand and Message are what your customers KNOW… and your prospects believe.
It is important to create compelling messages so compelling and tailored to your particular market and their “Why” drivers, when they HEAR your message they will trust it, respond and say, “Tell me more!” That’s when they will discover your message is congruent, consistent and genuinely… You!
What do you think? Are these elements reflected in the way your market perceives you?
I’d love to hear your comments!
