16Spend time building up the value of your product or service. If you build the value by showing what it does (slices, dices, etc.), what they can do with it (make money, learn quicker, etc.), and what all they get with it (forms, tapes, books, templates, etc.). Tell all the features and the benefits of the features. Include a picture of the whole package. Spread it out. If there is no physical package, show pictures of the classroom, or your staff onsite consulting. Or successful companies’ logos you’ve performed work for… whatever fits.
Make your product or service valuable and convert that value into dollars and cents. Then show them how ridiculously low it really costs if they buy now.