Who are you, anyway? Why should they trust you, to send you money and take your word for the offer? You must include credibility-builders like testimonials, a short bio, or photos of your staff and offices. Include an itinerary of your speaking engagements, or a list of your past clients. Use their logos, faces, or images of their home or office if possible. For money-making offers include copies of checks, closing statements, or other bling. Include a short lift note from a known personality or a super-successful client.
Take time to toot your own horn. No one else will if you don’t!