Building Customer Value in a Competitive Market

Matt Retter is an appraiser from Atlanta.  You already know my thoughts on competition, discounts and selling value.  Matt and I shared first class on a flight to Dallas and our conversation altered his perceptions of competition, pricing and selling value.  The video is a little shaky and the background noise makes it a little difficult to hear, but hey, we were on a plane!  It’s 5 minutes of worthwhile insights to listen to.  How can you apply these truths to your business?