The day your market stops changing, you can stop worrying about improving your marketing efforts. The day no new individual enters your market, nobody grows a day older or retires, nobody is sick or on vacation or gets fired or gets a raise, take some time off. When you find all company policies are fixed, every company’s annual report is exactly the same and the seasons stop changing, that’s the day you can start using “autopilot” to refer to your marketing. The reality is, your market is constantly changing. There is never a chance to rest on your laurels. Your marketing has to constantly adapt to meet those changes, so you can continue to connect with your market as they go through their own journeys through their lives.
There really is no alternative for sustainable growth and success.
