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Marketing Is An Investment, Not An Expense

Good marketing is an investment with an expected, and measurable ROI. 

The concept of marketing as an expense originated on Madison Avenue, with image-driven agencies “using or losing” multi-million-dollar budgets for massive corporations wanting to make a memorable “splash.”  It grew as sales teams struggled with glitzy brochures and collateral designed to win industry awards, instead of designed to create new business and revenue.  WEB3Direct believes that by effectively creating strong marketing campaigns and strategies, we can directly boost bottom-line profits, pave the way for sales to close more deals, and win the only really important award for our clients:  the prospect who converts to a loyal customer.

Carpe Diem!

Emerson Brantley

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