Marketing success is measured in percentages, in incremental increases. If one person responds out of 100 and the next test gets two, then you’ve bumped your response 100%! If the next test culls one more response, that’s a 50% increase, and so on. It’s improving your bottom-line results by doubling, then tripling, then quadrupling revenues. How? By incremental response increases. Our strategy is to continuously improve your results so you can continuously see improvements to your bottom line.
When we say there is “No 100%” what we mean is simply this: Nobody, not Coke or McDonalds or Home Depot or anyone, will ever have 100% of the market…nor do you want to! You want to work with those Ideal Clients we’ve talked about before…and you will always be able to say– to paraphrase the daily affirmation, “Every day in every way, my marketing is getting better and better!”
