For information on how you can become a LuxuryLifeDigest.com partner business, email us today!
Win
A Free Cruise!
|
(continued) A Clear Mechanism To Capture And Use Their Information: What good is a visitor to your site that you never get to meet? Or, to put it another way, if they don't leave their name and email, what good was the effort? You need to plan a mechanism to capture their information, and devise a strategy to use it to market your products and services. We recommend you begin with some type of information piece, specific to your industry. This can be in the form of a special report, a checklist, a technical tip, or some other piece that gives information. You have this "already" it's in your file cabinet, in your salesperson's pitch book, or in your head! Convert it into a file that can be sent to your prospect via email. Online, you can create a framework that is filled with your message, with unique resources for your visitor that will hold their interest. Ultimately, this interest will translate into the most powerful, most valuable single item a website can provide you: Their name and email address! You don't need loads of information, at least not in the beginning of the relationship. By capturing their name and email address, with their permission to contact them, you have the most important part of the e-commerce picture. Now, what will you give them for this? Your information piece! Free Makes You Money Don't try to sell it, give it away. Create a relationship, then a customer. Position yourself as their trusted resource, their expert. A relationship of trust, with a new qualified prospect (qualified because they chose to come to your site out of interest in your products or services), is the most valuable business acquisition you can make. It can be worth thousands of dollars to you over the lifetime of the business relationship. You can continue to make contact with these leads repeatedly, providing new information and offers on a regular basis. Think Outside The Box
What if your customer wants more? Well, you always have your product line. But what if your site became a home base of links and articles, of reports and recorded information for your clients. You may find you have enough insights into your market to create some actual informational materials that go beyond a free report. For example, gather some friends together and "teach" them key tips about your industry for a couple of hours, and record it. Voila! A live seminar. This recording can be sold individually as a tape or CD, or included with some literature to create a course. You become an industry expert. Keep A Reputation For Quality One caution, don't cut corners on quality. This applies to your product line as well as your information line. Your portable tape player won't put out the quality people want. When it comes to live recording, use a professional like Seminar Sounds, located here at Millionaire.com. Jack Clowdus specializes in live seminar recordings, from a few people to as many as 2,500, with equipment that makes you sound good at a reasonable price (a recurring fear for many companies considering a recording of this type is quality at an affordable "price" and for good reason: in many areas it can cost as much as a short movie to tape an hour or two live using other companies!) Not with Seminar Sounds, which is why we suggest you contact them using the link below. Jack can even add lead-in and transition music, to make you sound like Tony Robbins!
Once you've created your informational training tapes, don't let your secretary duplicate them on your teenager's dual-tape "boombox" get with Bill Bennett at AudioOne. No one knows more about making high-quality affordable duplications like Bill. He actually engineered the technology that allows him to take a standard tape cassette, rapidly digitize it and clean up any background noises, and produce it with high-speed duplication systems. The quality of the completed tape is often superior to the master. Best of all, we've researched tape duplicators nationally, and no one touches www.audioone.net on prices! One major seminar company we spoke with found they saved over 50%! There's just no reason to put out a low-quality product with a service like AudioOne available. As you begin to think like a direct response marketer, you'll need to write website copy designed to bring them in, to lead them to the right solution to their needs (your services and products). You can do this yourself, or the folks at web3direct.com can help. The real key is to give your visitors a way to respond to you. A Website Worth Coming To: If you follow these four key points, you can make your site THE spot in the vast online world that solves your prospective customers' needs, and a resource they'll return to again and again, gaining more trust and confidence with each visit. With a relationship like that, they'll begin asking you for more products and services, instead of you needing to sell them each time. It's a relationship that works, and it's just part of the refreshing change to business the online world offers. Emerson Brantley is an online marketing consultant and publisher of "LuxuryLifeDigest." His company, web3direct.com, provides companies with e-commerce solutions and marketing campaigns that get results.
Reference Links
Alan Rothman, US Merchant Systems Jack Clowdus, Seminar Sounds, Bill Bennett, AudioOne.
|
Feature
Articles
|
