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Creating an "Instant" Online Business

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A Clear Website Strategy:

First, why do you want them to come to your site? (Getting more business isn't good enough!) If you don't have a clear path for them to take when they get there, your visitors won't beat one for you! Do you want them to place an order? Make a phone call or email you? Ask for a quote? Order a catalog? Get their customer service questions answered? All of these can lead to sales. You can have several choices, or paths, for your visitors. Just make sure the breadcrumbs are clearly laid.

Also, make sure the mechanism is in place for them to follow your directions. If you want them to place an order online, make sure you have a secured site. This is as simple as asking your website host company to provide the service, or contacting VeriSign and purchasing an SSL (secured socket layer) certificate. This gives your customers peace of mind that it's safe to order from you online.

You Need A Merchant Account Image:

With Alan Rothman's Merchant Account program, you can handle e-commerce.

By the way, if you are going to accept orders on your site, you need a merchant account that allows you to take orders online. You may run your current business without a merchant account, but you need one to participate in e-commerce. Unfortunately, many credit card companies and banks frown on online transactions. so what do you do?

First of all, avoid the schlock-shops that send you unsolicited email ("Accept Credit Cards!"). In most cases they're working from a rented office today, their garage tomorrow. Probably the largest, certainly the one that embraces e-commerce the most, is US Merchant Systems. This company has a streamlined program that can get your online business up and running quickly, with encrypted software that assures your customers of secure transactions.

To be blunt, if you don't accept credit cards on your site or in your business, you are losing money! An estimated 157 million Americans (roughly three out of four adults) are packing plastic. According to Forrester Research, credit card purchases through e-commerce will jump from the current $22 billion to $350 billion by 2002. That's a ten-fold "increase" you DON'T want your business to miss out on that!

Alan Rothman with US Merchant Systems understands how important a dependable online merchant account is to your overall web strategy, and he can help you get your site card-ready fast.

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